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Podcaster Stories

Podcaster Stories

the people behind the voices

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    • Season 1
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    • Season 3
    • Season 4
  • How to Listen
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Sponsorships

Podcaster Stories is a show that attracts both podcasters and listeners as its audience. Due to the topic of the show, and the guests interviewed, this offers an excellent opportunity for your brand/business to get involved.

Below you’ll find the various sponsorship and ad buy opportunities, as well as details about the audience you’ll be getting in front of.

If you have any questions, or need a more tailored package, please use the contact form at the bottom of the page, and I’ll get back to you within 24 hours. Thanks!

New episode ad slots

30 second MID-roll

  • $60 per slot (2x slots available per episode i.e 60 second advert)
  • Host read advert, with your links in episode show notes and on-site show notes

30 second PRE-roll

  • $50 (one slot only)
  • Host read advert, with your links in episode show notes and on-site show notes

30 second POST-roll

  • $40 (one slot only)
  • Host read advert, with your links in episode show notes and on-site show notes

Old episode ad slots (dynamic ad insertion)

30 second MID-roll

  • $80 per slot (2x slots available per episode i.e 60 second advert)
  • Host read advert, with your links inserted into episode show notes and on-site show notes

30 second PRE or POST-roll

  • $40 (one slot only)
  • Host read advert, with your links in episode show notes and on-site show notes

Minimum purchases

  • For new episode slots, a minimum of three episode slots to be purchased
  • For dynamic insertion, a minimum of six episode slots purchased (complete catalogue pricing is also available and can be discussed)

Campaign length

  • Ads will be live for an 8 week period (forever ad prices may be negotiated)

Audience and tracking info

Tracking tools used:

  • Captivate.fm podcast host analytics
  • Podtrac tracking analytics
  • Spotify for Podcasters, Apple Podcasts Connect, Google Podcast Manager
  • Google Analytics for web traffic data and analysis

Audience breakdown for Podcaster Stories (podcast)

  • 4,630 unique listeners
  • Even split for male/female listeners, with top two age groups as 28-34 and 45-59
  • Listeners are a good split of podcast listeners, and podcasters themselves
  • Top 5 countries for listeners: United States, Canada, UK, India, Australia
  • Top podcast apps are Apple Podcasts, Spotify, Overcast, Google Podcasts, TuneIn 
  • Top devices are mobile app, desktop app, desktop browser 

Audience breakdown for Podcaster Stories (website):

  • Organic search is lead driver of traffic, followed by Direct, Social, and Referral
  • Top search terms are “podcast download numbers”, “what are good podcast numbers”, and “podcast ads and brands”
  • Audience split is 52% female, 48% male
  • Age range is 18-24 (32%), 25-34 (28%), 35-44 (18%), 45-54 (13%), 55-64 (9%)
  • Top Interests are Media/Entertainment/Music Lovers, Lifestyles and Hobbies, Technology/Technophiles, and Shoppers

Top 5 episodes over last 90 days:

  • Tony Doe on the Responsibility of Trust (February 2022)
  • Matt Medeiros on Building a Legacy Through Podcasting (February 2022)
  • Eric Barnhart of The Mindful Moment Podcast (July 2020)
  • Becca Atkinson on Why Alcoholic Isn’t a Bad Word (February 2020)
  • Frankly Kev on The Importance of Everyday Heroes (February 2022)

Last updated May 26, 2022

Contact me for a custom package!

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About the show

Billed as “a must listen for podcast lovers”, and highly rated for its excellent research and conversational style, Podcaster Stories is the show for you if you’re looking to know more about the people behind the voice.

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  • About
    • Appearances
  • Episodes
    • Season 1
    • Season 2
    • Season 3
    • Season 4
  • How to Listen
  • Reviews
    • Leave a Review
  • Newsletter
  • Articles
  • Sponsorships
  • Contact

©2020 - 2022 · Danny Brown - Podcaster Stories